ADIDAS DROPS THE ULTRABOOST LACELESS

ADIDAS DROPS THE ULTRABOOST LACELESS

With the introduction of the new UltraBOOST Laceless, adidas adds to its lineup with the first-ever laceless performance running shoe. adidas designers utilized a motion tracking technology called Aramis to produce detailed analysis of the movement of the body, and subsequently created a Primeknit upper that precisely contours the foot. In addition to the new sock-like fit and seamless collar construction, the shoe has less stretch in the knitted build, as well as a forged Primeknit band around the midfoot for added support and lockdown. Retailing for $200, the UltraBOOST Laceless will be available starting September 1 in the U.S. through adidas.com. Availability in Western Europe begins on August 1.

Release Dates:
8/1/17 (Tuesday) – Western Europe
9/1/17 (Friday) – USA

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