Opening its doors as the first women’s-only sneaker store in the UK, Pam Pam is definitely filling a gap in the emerging women’s streetwear market. Located in Bethnal Green, Pam Pam will carry 10 footwear brands including top tier adidas, Reebok, Saucony and New Balance selections. Accompanying footwear is a range of clothing from brands Edwin, Carhartt WIP, Penfield, Vanishing Elephant and Bethnals, as well as jewelry and lifestyle products from Han Kjøbenhavn and Hannah De Bruyn.
Aiming to be an all-encompassing lifestyle boutique, the store will also hold yoga classes, various workshops and music and culture-focused events, as well as plans to host womens running and cycling groups. Pam Pam is now open, while an online store will launch later this month.
129 Bethnal Green Road
E2 7DG London